Eva-Maria Vogel

01 about

Eva-Maria Vogel is a doctoral researcher whose work explores the societal impact of political social media influencers on youth political engagement across platforms. As part of a comparative project spanning the US, Germany, and Poland, she uses computational methods to examine how digital influencers shape political communication and mobilization. With a background in political psychology and science communication, her research sits at the intersection of technology, credibility, and public discourse.

position

PhD Candidate, International & Comparative Media Research, IKMZ, University of Zurich

program

DSI Excellence Program, Digital Society Initiative

community

Member, DSI Community Digital Publics

supervisors

Prof. Dr. Frank Esser · Prof. Dr. Anne Schulz

email uzh profile scholar github

02 research

publications

• 2026
  preprintBiased provision: Cross-provider divergence in how LLMs and search engines supply evidence on contested political questions Wack, M., Vogel, E.-M., & Pipal, C. · SocArXiv doi:10.31235/osf.io/5g2tw
• 2026
  preprintNice try, ChatGPT: AI accusations target opponents and divert political debates Wack, M., Pipal, C., & Vogel, E.-M. · SocArXiv doi:10.31235/osf.io/36mys
• 2026
  journalWhen does self-correction work for LLMs in content analysis? The role of external structure and task complexity Pipal, C., Wack, M., Profos, A. A., Vogel, E.-M., Wittstock, N., & Mpadanes, M. · Computational Communication Research, 8(2), 1–35 doi:10.5117/ccr2026.2.13.pipa
• 2026
  preprintResearchers waste 80% of LLM annotation costs by classifying one text at a time Pipal, C., Vogel, E.-M., Wack, M., & Esser, F. · arXiv arXiv:2604.03684
• 2026
  preprintFact-checks can help inoculate LLMs against disinformation Wack, M., Vogel, E.-M., Pipal, C., & Warren, P. · SocArXiv doi:10.31235/osf.io/nrs5z
• 2025
  journalAssociations between perceived societal polarisation and (extreme) non-normative attitudes and behaviour Kesberg, R., Feddes, A. R., Vogel, E., & Rutjens, B. T. · Social Inclusion, 13 doi:10.17645/si.10248

03 talks

conference presentations

• 2026-10
  Data Donation as a Compliance and Exposure Instrument: A TikTok Field Experiment around South Africa's 2026 Local Elections Data Donation Symposium 2026
• 2026-09
  How Partisan News Influencers Signal Credibility in the 2024 U.S. Election ECREA European Communication Conference · Masaryk University, Brno
• 2026-08
  Seen but Not Named: Cross-Modal Candidate Visibility on Political TikTok DDC26 Pre-Conference · Aarhus
• 2026-06
  Building Credibility in the 2024 U.S. Election: How Partisan News Influencers Signal Expertise and Trustworthiness ICA Annual Conference, Political Communication Division · Cape Town
• 2026-04
  Signaling Credibility at Scale: A Computational Framework for the 2024 U.S. Election COMPTEXT 2026 · University of Birmingham · slides
• 2026-02
  Building Credibility in the 2024 U.S. Election: How Partisan News Influencers Signal Expertise and Trustworthiness 24 Hours of Political Psychology · University of Vienna
• 2025-09
  Trust in the Digital Age: News Influencers, Political Misinformation, and Audience Perceptions ECREA Political Communication Section Interim Conference · University of Innsbruck

media

• 2026-02
  Expert interview: “Influencer Joung Gustav wird politisch: Migros beendet Zusammenarbeit” watson.ch

04 resources